Respond to a cheaper competitor taking your low end
a cheaper, simpler competitor is winning your smaller accounts, and the instinct in the room is to move upmarket and add features.
Built on
Clayton M. Christensen · 2024
Supplies the warning: moving upmarket away from a good-enough cheap entrant feels rational every step, which is how the disk-drive leaders lost. The fix is a separate unit.
W. Chan Kim & Renée Mauborgne · 2015
Supplies the other exit: stop competing on the same factors. Eliminate, reduce, raise, create, the way Cirque du Soleil dropped animal acts and star performers.
The prompt
My situation: [describe your product and price, the competitor and their price, which customers they're winning, and what leadership wants to do]
Use The Innovator's Dilemma by Clayton M. Christensen (2024) and Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne (2015) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
Copies as plain text. Paste it into whatever model you already use.