Work out whether anything you have is actually defensible
the business is working, someone asks what stops a bigger player copying you, and you don't have a good answer.
Built on
Hamilton Helmer · 2016
Supplies the strict test: a Power needs a benefit and a barrier. Check the seven honestly. Growth and margin are the benefit, not the barrier.
Michael E. Porter · 1998
Supplies the entrant's view: the classic barriers to entry and the mobility barriers between strategic groups, so you can ask whether copying you would even be rational for the bigger player.
The prompt
My situation: [describe the business, its margins and growth, who you're worried could copy you, and what you think protects you now]
Use 7 Powers by Hamilton Helmer (2016) and Competitive Strategy by Michael E. Porter (1998) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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