Get past the early adopters into the mainstream
the first customers loved it, the next kind of customer keeps stalling, growth has gone flat, and the team wants to add features for everyone.
Built on
Geoffrey A. Moore · 2014
Supplies the diagnosis and the move: visionaries and pragmatists buy differently, so pick one beachhead niche and build the whole product for it before going wider.
Peter Thiel with Blake Masters · 2014
Supplies the same move from a founder: PayPal started with eBay PowerSellers, a small niche it could own outright, then expanded. Monopolize small first.
The prompt
My situation: [describe who your current customers are and how they found you, who you're failing to sell to and where deals stall, and what the team wants to do about it]
Use Crossing the Chasm by Geoffrey A. Moore (2014) and Zero to One by Peter Thiel with Blake Masters (2014) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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