Get concepts that are actually different, not versions of your first idea
three brainstorms in a row have produced variations on the same idea and you need directions that don't all come from the same place.
Built on
Steven Johnson · 2010
Explains why the room keeps producing the same idea: no collision across fields. Adjacent possible, slow hunches, liquid networks.
Austin Kleon · 2022
Turns Johnson's argument into a habit: a swipe file and a 'family tree' of influences that deliberately reaches outside your own category.
The prompt
My situation: [describe the brief, what your sessions keep producing, and what the client or competitors have already seen]
Use Where Good Ideas Come From by Steven Johnson (2010) and Steal Like an Artist by Austin Kleon (2022) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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