Make an idea memorable enough that people repeat it
your pitch is accurate but forgettable: people nod, then can't repeat what you do.
Built on
Jonah Berger · 2013
Supplies why people pass things on: STEPPS. Give the teller something that makes them look good, like Blendtec blending an iPhone or Barclay Prime's $100 cheesesteak.
Donald Miller · 2017
Supplies the structure people can repeat: the customer is the hero, you are the guide with a plan. Stop describing your program and describe their transformation.
The prompt
My situation: [describe what you do, who you're pitching to, how you describe it now, and what people say back]
Use Contagious by Jonah Berger (2013) and Building a StoryBrand by Donald Miller (2017) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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