Set a price when you have no idea what to charge
launch is close, competitors' prices are all over the place, and the number you've picked is a gut feel nobody can defend.
Built on
Madhavan Ramanujam & Georg Tacke · 2016
Supplies the method: talk willingness to pay before you lock the product, with structured questions, and expect segments that want different packages rather than one number.
April Dunford · 2019
Supplies the reference point: a price only reads as cheap or expensive against the customer's real alternative, so find what they'd use instead of you before picking a number.
The prompt
My situation: [describe the product, who buys it, what competitors charge, the price you're leaning toward, and any early users you could ask]
Use Monetizing Innovation by Madhavan Ramanujam & Georg Tacke (2016) and Obviously Awesome by April Dunford (2019) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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