Bookwield
support keeps fielding "where is X" questions about features that already exist, and the team thinks those features are obvious.
The Design of Everyday Things · Don Norman · Don't Make Me Think, Revisited · Steve Krug
the team wants to spend months building something, the evidence is a few requests and an executive who likes it, and nobody has checked whether people would use it.
Working Backwards · Colin Bryar & Bill Carr · Sprint · Jake Knapp with John Zeratsky & Braden Kowitz
requests arrive from sales, support, leadership and customers faster than you can build, the backlog only grows, and more time goes on arguing about order than on shipping.
Continuous Discovery Habits · Teresa Torres · Shape Up · Ryan Singer
launch is close, competitors' prices are all over the place, and the number you've picked is a gut feel nobody can defend.
Monetizing Innovation · Madhavan Ramanujam & Georg Tacke · Obviously Awesome · April Dunford
signups look fine but most new users open the product once or twice and disappear, and you want to know what's missing before you build another feature.
Hooked: How to Build Habit-Forming Products · Nir Eyal with Ryan Hoover · The Mom Test · Rob Fitzpatrick
you launched to people who said they were interested, almost none of them signed up or stayed, and you can't tell whether they don't need it or you haven't convinced them.
The Lean Startup · Eric Ries · Influence: The Psychology of Persuasion · Robert B. Cialdini
your best customers are using the product for something other than what you built it for, and you need to understand why before planning the next year.
Competing Against Luck · Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan · The Mom Test · Rob Fitzpatrick
the roadmap is full of shipped work but nobody can say which outcome any of it was supposed to move.
Inspired · Marty Cagan · Escaping the Build Trap · Melissa Perri