Pressure-test a product idea before anyone builds it
the team wants to spend months building something, the evidence is a few requests and an executive who likes it, and nobody has checked whether people would use it.
Built on
Colin Bryar & Bill Carr · 2021
Supplies the paper test: write the press release and FAQ first. If you can't write a believable customer quote, the evidence isn't there yet.
Jake Knapp with John Zeratsky & Braden Kowitz · 2016
Supplies the five-day test: a realistic facade, five target customers on Friday. Savioke and Blue Bottle learned from fakes before building anything real.
The prompt
My situation: [describe the idea, how long it would take to build, where the idea came from, and what evidence you have that people want it]
Use Working Backwards by Colin Bryar & Bill Carr (2021) and Sprint by Jake Knapp with John Zeratsky & Braden Kowitz (2016) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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