Work out what customers actually hired your product to do
your best customers are using the product for something other than what you built it for, and you need to understand why before planning the next year.
Built on
Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan · 2016
Gives the hiring frame: the struggling moment, and the emotional and social parts of the job, not just the functional part.
Rob Fitzpatrick · 2013
Keeps the job grounded in what customers actually did ('walk me through the last time') instead of what a roadmap workshop guesses.
The prompt
My situation: [describe what you built it for, what your most loyal customers actually use, and what decision this feeds]
Use Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan (2016) and The Mom Test by Rob Fitzpatrick (2013) to help.
Recall any details from the whole book that help, including names, numbers, scenes, or cases that are not the most famous chapter titles.
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