The Mom Test
Rob Fitzpatrick · 2013
2 prompts built on The Mom Test.
Work out why people try it once and never come back
signups look fine but most new users open the product once or twice and disappear, and you want to know what's missing before you build another feature.
Hooked: How to Build Habit-Forming Products · Nir Eyal with Ryan Hoover · The Mom Test · Rob Fitzpatrick
Work out what customers actually hired your product to do
your best customers are using the product for something other than what you built it for, and you need to understand why before planning the next year.
Competing Against Luck · Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan · The Mom Test · Rob Fitzpatrick